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July 21, 2023, 4:30 AM +07 By Dasha Burns TALLAHASSEE, Fla. — Florida Gov. Ron DeSantis’ campaign is planning a reboot, top campaign officials said, with a significant shift on messaging, events and media strategy. Expect fewer big speeches and more handshaking in diners and churches. There will be more of a national focus than constant Florida references. And the Official Loki Rauhheart Der Dackel Wars Shirt but in fact I love this mainstream media may start to get more access. In short, DeSantis will be running as an insurgent candidate rather than as an incumbent governor. “Ron DeSantis has never been the favorite or the darling of the establishment, and he has won because of it every time. No one in this race has been under fire more and won than Gov. DeSantis. He’s ready to prove them wrong again. Buckle up,” DeSantis campaign manager Generra Peck said in a statement to NBC News. Campaign filings show that the DeSantis campaign needs to figure out how to bring in more money and spend less. It fired roughly a dozen staffers last week. Donors and allies are pressing for a change. The poll numbers are stagnant. And rival GOP presidential candidates are smelling blood in the water. “Downright low” is how a source who was present when the staffers were fired described morale these days. “The entire campaign is on the brink,” the person said. “I’ve never seen anything like it.” The reboot is notable for a candidate who was perhaps the most widely expected GOP entrant in the 2024 race. While DeSantis has maintained his second-ranking place in the polls, he has been unable to close the gap with the front-runner, former President Donald Trump. But the hurdles remain significant, and it’s unclear whether it’s too late to reverse early stumbles. While some candidates have successfully shifted after tough starts, the presidential campaign trail is littered with
candidates who ultimately failed to regain momentum. Leaner, more intimate campaign events DeSantis’ campaign finance report flashed some bright warning signs. Although he raised more than $20 million from mid-May to the Official Loki Rauhheart Der Dackel Wars Shirt but in fact I love this end of June — more than any other GOP presidential candidate — more than two-thirds of that money came from donors who gave the legal limit and can’t donate again. He also spent about 40% of what he raised, with 92 people on the payroll. Other candidates — including Sen. Tim Scott of South Carolina, businessman Vivek Ramaswamy, North Dakota Gov. Doug Burgum, former United Nations Ambassador Nikki Haley and even Trump — all had higher spending rates than DeSantis. But with less cash in the bank ($12.2 million to Trump’s $22.5 million) and the high number of maxed-out donors, solvency became a real question. The full extent of the campaign’s dire financial picture became clear to the broader team only after the June 30 end-of-quarter reporting deadline, said two sources familiar with the situation, who asked to remain anonymous because they weren’t authorized to share information on behalf of the campaign. Recommended WHITE HOUSE Kamala Harris to travel to Florida and speak out against state’s new Black history standards U.S. NEWS California to fine school district $1.5 million for rejecting materials mentioning Harvey Milk The campaign postponed paying some of its outstanding bills until after the end of June, in part so its second-quarter financial report would show more money in the bank, the sources said. It’s not an uncommon practice for campaigns running up against big reporting deadlines, but it can obscure larger issues. Top DeSantis aides acknowledge that the money situation has
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