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to be addressed. They plan to do it in part by cutting costs for his events. DeSantis won’t travel less, but his campaign appearances will begin to be leaner and more intimate. This week’s stop in Tega Cay, South Carolina, served as a starting point — he held a town hall-style event with a noticeably pared-down security presence. According to figures provided by the Official Mattel Creations Kencore Vintage Doll Shirt and I will buy this campaign, the event cost $940 but brought in $1,600 in organic donations from attendees. Going forward, expect fewer podiums and stages and more stops at Pizza Ranches, churches and VFW halls where DeSantis can speak directly to voters with no big platforms or barricades blocking close contact. “All DeSantis needs to drive news and win this primary is a mic and a crowd,” Peck said. The campaign will also rely more heavily on “special guest” invitations from outside organizations to cut down on its own event costs, particularly ones run by its bigger-pocketed counterparts at the pro-DeSantis super PAC Never Back Down. New communications strategy DeSantis will also tweak his message. Until now, much of his pitch to voters has been centered on his accomplishments in Florida. But he will soon switch to a more national outlook, top campaign officials said. The candidate already known for being a culture
warrior will lean into an “us against the Official Mattel Creations Kencore Vintage Doll Shirt and I will buy this world” message in the effort to emerge as the insurgent fighter. The campaign intends to wear the negative headlines as a badge of honor. “Gov. DeSantis’ public service has been defined by being the underdog. Every time he has been underestimated, written off, or dismissed, he has proven his enemies wrong — from winning a stunning upset in his first congressional race, to beating Tallahassee insider Adam Putnam in 2018, to bucking the entrenched bureaucracy on COVID,” Peck said. At the same time, the campaign is opening up to what it has long called “corporate media” after months of having largely limited his engagement with reporters to conservative outlets. DeSantis took questions from NBC News about immigration issues in June, and he sat down with CNN this week. The campaign said more interviews with national media will be coming, along with more media gaggles and greater media access overall to the candidate while he’s on the trail. They’re dubbing it the “DeSantis Is Everywhere” approach, and they’re bringing on a new hire and solidifying the communications team to help execute it. Cody Hall is joining the campaign as a senior communications adviser. He will remain a top political adviser to Georgia Gov. Brian Kemp, having also served as communications director after he worked on his 2018 campaign for governor. Campaign spokesman Andrew Romeo is stepping into the communications director role, and Bryan Griffin will continue as press
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